Congratulations! You’ve just won a contest (hypothetically speaking). You have a choice of two prizes which are functionally and aesthetically the same, however one is a name brand that everyone knows and the other is a store brand. Which do you choose.

Odds are good that your choice would be the name brand for any number of reasons including name recognition, dependability, and value. While ordinarily you might buy the store brand because of the price tag, if the output of effort is the same, why not take the one with greater value?

That’s typical reasoning. If equal effort gains you something of lesser value or greater value, you go for greater. Why wouldn’t you seize that opportunity?

Now you understand why cyber criminals love getting their hands on medical records. Why target something low value when you can target a veritable treasure trove of information? Sure, stolen information all has a price, but medical records are particularly lucrative, boasting a selling price of nearly four hundred times higher than that of credit card information.

Because medical records are so lucrative, it is especially important that they are safeguarded properly. The healthcare industry has stringent guidelines in place for the collecting and protecting of information as well as how to handle a breach, and compliance is mandatory. Ignorance is not a defense; those in the healthcare professions must comply with these guidelines to keep sensitive material protected and ignorance of the guidelines will not protect an organization from ramifications in cases of noncompliance.

These guidelines are called HIPAA (Health Insurance Portability and Accessibility), and you’re likely familiar with them even if you don’t realize it. HIPAA is responsible for much of the privacy guidelines that govern your healthcare. The privacy notice you sign at a new doctor’s office and the authorizations for who can receive your prescriptions and test results are part of HIPAA.

Money talks, right? So let’s see how serious this HIPAA thing is from a money standpoint. As stated previously, ignorance is not a defense here. If guidelines are not followed for any reason and an information breach happens, the responsible party (be it a doctor’s office, hospital, insurance company, etc.) is subject to fines starting at $100-$50,000 per violation, with a maximum of $1,500,000. A lot of information can add up to a lot of fines, plus a chance of criminal charges and civil suits if a breach should occur. That’s a lot of money and a lot of worry. All other factors aside, is that kind of money worth the risk?

This can sound very daunting. How does an organization keep up with these kinds of mandatory guidelines?

The answer is simpler than it appears. You hire an expert. In some cases that may be compliance and security advisors on the team, in the building, doing the work. But sometimes, due to budget and space, that’s not an option. That’s where RG Technologies comes in. Taking up the space of laptop and commanding a salary of only a couple of hundred dollars a month, RG Technologies is the in-house expert for small to mid-sized organizations, and those who want to be absolutely certain their information is safeguarded.

Like a security guard standing at the door to your information vault, RG Technologies detects unusual behavior and suspicious attempts at access, significantly decreasing the possibility of unlawful access and disclosure, as well as generating mandatory audit reports. Meeting and exceeding HIPAA guidelines has never been more affordable and simple.

Are you in the healthcare industry, or thinking about entering it? Let RG Technologies help you understand what you’re up against and how to keep yourself, your patients, and your organization protected. Visit www.rgtech-elp.com today and start the conversation.

Remember, it’s all about value. Your information and privacy is valuable, and at an unmatched value-for-price, RG Technologies is here to protect them for you.